Just the other day I'm rambling though multiple piles of marketing rubble, books, and papers when I stumped upon and pretty cool little article written by Bill Myers.
The title none less: The Google search engine is an amazing thing.
When my eyeballs landed on the page I was moderately intrigued to say the least. But as I read Bill's article, I quickly realized how cool the little search tip really was.
Here's the deal: If you add 'filetype:pdf' to your search parameter for any sort of how-to ebooks, contracts, or anything in between you're gonna be amazed what you'll find.
The best part it's free and legal. So, why not give it a try. After all it's like treasure hunting with the most powerful metal detector set to find only PDFs.
Have you ever misplaced something . . . something you really, really wanted or needed? It's always the thing you need the most at the time you need it most.
Well, this happen to me just yesterday. I got a wild hair and started pressure washing my house prepping it for a new white washing.
All my hoses were lined up just right, my pressure washer in place, primed and ready to go.
I pulled the starter, open the water valve and Niagara falls all around the washer unit. Dang . . . no tools any where in sight so off I sprint to the back yard where the water valve is located to quickly close off the water.
A short while later after wrenching down the hose connection at the pressure washer, I try again. Success!
So what's the marketing lesson here? Hey, I'm glad you asked!
In two words: BE PREPARED!
When I write copy I use a check list just to be sure the copy is on target and nothing is left out. Yea, I know it sounds kinda cheezy using a check list. But you'd be amazed at how many A-listers do the same. It's just good planning and plain smart.
The real gem is preparing before you write a single word of copy. You gotta dig to learn about the prospect, gather background information about the product, market and competition.
It's all this digging and preparing that sets you apart from amateurs.
Think about it: how can you possibly sell something without know any thing about the prospect, what they want, what they read, like, dislike, who the product will benefit them?
My friend it just ain't gonna happen unless you are prepared. If you try and wing it by not preparing I promise that your copy will fall flat on its face!
Say you don't have a copywriting check list? No problem. Just Google it. Remember to add the filetype:pdf and get ready to download.
If you're interested in the one that I use, just drop me an email. Be sure to put the words Copywriting Checklist in the subject line so I'll know what you want.
And yes . . . it's free!