Emette Massey Marketing Associates
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Marketing Bleach

11/14/2010

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Howdy friend,

Here’s a time tested cleaning tip for you.

If you really want to get something clean mix a little beach in your water bucket and BAM. . . whites are whiter, brighter and presto it’s like new again!

I discovered years ago the best (and simplest) way to clean the siding on my house was to get a pump sprayer and use a mixture of 50% bleach and 50% water. Just pump up the sprayer and apply. Let sit for a few minutes and hose off.

It works like magic. You can see all of the dirt, grime and mold disappear.

I also discovered that if you get this magic mixture on your hands it tingles and sucks the natural oil out quickly!

Later in the day after the bleaching party was over I started thinking about some of my recent marketing activities.

I dug into a couple of recent promos to see exactly how things were stacking up. Being a good direct response practitioner, I test every aspect of my copy. The promos were bringing in a good response and making decent sales but there was just something that was bugging me.

Maybe certain words were weak and washing out the effectiveness. Maybe I was bleaching my marketing efforts and didn’t realize it.

A little bleach is OK—just don’t overdo it. Your copy should be clean and concise, free of clutter words. It should also be tell a complete story in an interesting way. Your copy should speak directly to your prospect.

Sometimes you are just too close to the project to do it justice.

So here’s what I did. For starters I reviewed all of the sales data. That told me immediately which version of the ad was the control. As you know the control is the ad or promotion that produces the highest and best results possible. The control generally brings in the most bacon or gets the most prospects raising their hands and saying, “I’m interested in what you got, but tell me more.”  

Next I read the control ad out loud. You’ll be absolutely amazed at how effective this little step can be. Even better get someone else to read your ad out loud. The mistakes will roll off the tongue and slap you in the face! Oh, it can get ugly.

Don’t be fooled that any control can’t be beat cuz it can. I’ve seen lighting strike more than once. So keep an open mind and always be testing. Pit your ad against each other. Test, test and keep testing for the best.

Are you over bleaching your marketing promotions? If so, use this short checklist to help dilute some of the bleach:

1.    Keep records of your advertising results. You’ll soon know what works and what doesn’t work. This in and of itself can be a humbling experience.

2.    Read your copy aloud or get someone else to read it aloud. Work out all of the rough areas. Get rid of weak, ineffective words that do not add sales value. Remember the sole purpose of your ad is to sell not entertain or be artsy or cute. It is very simply salesmanship in print (or whatever medium you choose).

3.    Test all aspects of your ad copy. If you are not sure what exactly to test, start by testing different headlines. Then test different subheads and bullet copy. Then test different offers. Then test different prices. You get the jest, don’t you?

4.    Play “beat the control.” It’s fun and can be very, very profitable. The key is to winning the game is to constantly strive for improvement. And the only way to know is to test. But here’s a warning: don’t stop running an ad that’s paying. I promise, you’ll get tired of it before your readers will. So keep in running if it’s producing favorable results.

So there you go . . . a nifty little way to keep your marketing clean without taking out the color. Let me know if I can help you in any way.

Peace,

Emette E. Massey

2 Comments

Fire It Up . . .

11/7/2010

1 Comment

 

Dear Friends,

It’s a great time of the year. The air is crisp. The nighttime sky smiles at you as the stars shine their brilliance. And the season begs for attention as the trees begin to drop their colorful leaves.

I guess I love this time of the year cuz I know for certain the summer and its sweltering heat waves are finely coming to a close. Thank God! Now don’t get me wrong I do enjoy the summer months. But this one was like living in a kiln (minus the dryness)!

But there’s something about Fall that really catches my attention. It's Halloween and firing up the backyard fire pit that’s like no other.


It's yet another reason to crack open a frosty and throw some delectable treats on the grill.

Oh and don’t get me started about hot tubing with some Barenaked Ladies. What are you crazy? Geeze, pull your head out of the gutter already! I’m talking about the Canadian alternative rock band! I’m a happily married man here!

Yea, I’m hooked!

But there’s also something else about fall that reels me in—Ambition! Yeah, you read that right—Ambition. What does ambition have to do with the fall season?

Fall gets me fired up to make great things happen. It sort of gets my entrepreneurial juices flowing. It's a time to put into play those new projects that have been stewing all summer long.


What’s more I tend to somehow, somewhere find the fuel to feed my ambition. What about you?

Maybe it’s the cool air. Or the awesome sky at night. Maybe it’s the time in front of a mesmerizing fire pit watching the fire do its mysterious dance. Or maybe, just maybe its veggin out and letting my mind wander while soaking in the hot tube with--well you know!


Who knows? All I know is that it seems to be the right combination to get my ass in gear and get things done.

Oh, I can hear you now—“Sure Em! Guzzling beer, steeping in the hot tube and gazing into the fire pit fuels your ambition.”

Damn right!, I say. Those magical ingredients were in play just today and behold a new blog post!


See it works! You should try it sometime.

And the marketing lesson here? Well, I’m not entirely sure. But I do believe we all need something to fire us up. We all need purpose and something to shoot for.


Every journey starts with that first spark that comes from within. Motivation and persistence are the basic keys to success both in everyday living and business.

Once lit you must do everything to keep it going. Soon you’ll find good things start to snowball. Solutions and resources magically appear where before never seem to exist.

So here’s my challenge to everyone reading this post: Get going on something that fires you up. Don’t wait till it’s the “right time” or when all the stars in the universe are in perfect alignment because there ain’t no such thing as the perfect anything.


Life is about living and living is about doing. No matter what. It’s about riding the tides in and out. It’s about the good, bad and the ugly.

Now is the time to get that project started you’ve been dreaming of. Now is the time to start that business you’ve always wanted to start but felt like you didn’t have enough money or resources.

Heck some of the most successful people I’ve known or studied started something worthwhile when they didn’t have a pot to piss in, had no formal education (many didn’t even complete high school) and were deep, deep in debt.  

What’s your excuse? Get busy and start living!

Peace,

Emette E. Massey

 

1 Comment

It's Been A Long Time . . .

7/30/2010

1 Comment

 
Dear Reader,

Yea, your eyes have not deceived you . . . this is an actual blog post right before your very eyes!

Nothing like consistency, right? Oh what the hell, these days I'm letting work get in the way of the good stuff. You know stuff like posting to the old blog here . . . taking time to smell the roses . . . sippin' on a cold brew.

Dammit there's no excuse. Before you know it life has passed you by. You know it lasts the wink of an eye. I don't mean to sound all melancholy or pensive. Far from it.

This is your wake up call to action. Get busy doing the life dance. With no holes barred, what would you be doing? Would you be working in your present job or vocation? Would you be living in the location your sitting in now? What about the people you are surround by? Would you be hanging out with that group?

You're the artist that paints the picture of your life. And best of all it's in vibrant living color.

All I'm saying here you have the power to call the shots. If you're not satisfied with the people, places and things in your life, write a new script. It's the ultimate freedom once your figure out that you actually do have this power.

OK. We've got some work to do here . . . so let's get busy painting and designing that new you.

Peace,

Emette
1 Comment

Rainy Sunday

3/28/2010

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Dear Friend,

Too wet and rainy to do anything outdoors.

You'd think it would be a great day to a few inside chores . . . like blog writing, or starting that sales letter that's begging to be written.

Naaaw . . . the 'ol procrastination bug has sunk its teeth into my skin and I'm practically worthless.

Drinking this frosty isn't helping either.

I'll be lucky to finish this post!

So, I'm curious . . . what time wasting activities do you do?

Yea, we all throw away our time. Heck, I'm the world's worst time waster.

I've taken all sorts of time management classes, courses, read books--you name it. But I quickly fall back into the habits.

You know it all boils down to self-management and discipline. Hell nobody wants to write copy or prepare for tomorrow's assignment.

Our leisure pursuits are calling loud and clear. And it's a whole lot more fun.

Hey wouldn't it be fun to operate a business that runs completely (or very close to completely) on auto-pilot?

Yeah, yeah that's the ticket, wouldn't it?

Do the work once and get paid over and over.

Well, guess what? You can! Thousands of direct response entrepreneurs are doing it every day. And so can you!

Here's the secret formula in a nutshell:

1. Research your market to see what's hot and what's not.
2. From your research pick a product or service
3. Create an info product based on what prospect want. Hint: provide a solution to their problems and you'll be on your way to success quickly.
4. Write your ad copy and close the sale
5. Ship your product
6. Develop a back end product or service

Of course that's a very simple rundown of how to earn big bucks in the direct response information business. Nevertheless that's how it's done.

Stay tuned because I'll share some pretty cool (and free) research tools you can use to find hot, profitable markets.

Until then,

Stay cool,

Emette

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Say You Want To Be A Copywriter . . .

3/23/2010

2 Comments

 
Dear Friend,

Sometimes, usually when I least expect it, my brain bubbles forth with really cool and awesome ideas.

Well, my fine entrepreneurial friend this happens to be one of those days. So I figured I'd better get busy writing this stuff down.

You see during the past gazillion years (at least it feels like that long) I've had my eyes, nose, and ears in some sort of marketing, copy writing, selling or success manual or audio material.

I'm not exactly sure which manual or presentation it was but I read that if you want to be a writer . . . then write!

Wow! How profound that idea!

I guess you could have knocked me over with a feather! How deceptively simple, but powerful that little piece of information was.

If you want to be a writer, then write. No rules, just write.

So I started to write.

Days that I don't write, I copy. I suppose transcribe is a better word cuz I take an ad or sales letter and copy or type it word for word in it's entirety.

The key to this rote exercise is finding a good sample. Turn to your swipe file. If you don't have a swipe file, email me and I'll share a good one that I've put together. It won't cost you a cent either.

The point being that you are choosing something that a master has written and it's probably been tested and proven to be a piece of copy that earns lots and lots of fungolas.

What you are doing is making a neurological imprint of well written, proven sales copy.

This a great warm up exercise. Plus, you'll be amazed at how quickly you get up to speed writing good copy.

Now don't get me wrong. You should always be studying marketing, copy writing and especially salesmanship. After all, copy writing is simply salesmanship in print (or whatever medium you're in).

It takes a lot of writing. And more writing to become a good copy writer.  Getting some pro advice doesn't hurt either.

Many A-list copy writer and marketing master offer some sort of mentoring for a fee. One such guru that comes to mind is John Carlton. For the past 25 years or so he'd been one of the most sought after copy writers and teachers in the biz.

At the risk of sounding like a pitchman here, now is a great time to visit John's website. He's giving away some really powerful and highly interactive copy writing and marketing lessons on his blog.

Be forewarned however, these lessons are closing down very soon. So don't dawdle or you'll miss out!

And to clear the air, I am NOT an affiliate--just a grateful student.

Ok. That's it for now!

2 Comments

"E Pluribus Funk"

3/22/2010

2 Comments

 
Hey Friend,

Back in the day crankin’ out Foot Stompin’ Music by none other than Grand Funk Rail Road was the thing to get your groove (or should I say rock on).

And these boys were none less that raw rock and roll energy! I’m not ashamed to say GFR was one of my favorite bands.

If you were a rocker during the early 1970s maybe you’ll remember this album cover. It was shiny, silver 10” cover that looked like a coin featuring Mark, Don, and Mel on the front. Too cool!

Even cooler was the fact that the boys had cranked out their fifth studio album despite the fact that critics hated them. Oh but who cares about critics or what they may say—good or bad!

All that counts of the fans! And they loved them—with no end in sight. The album title “E Pluribus Funk” was a play on the former US Government motto “E Pluribus Unum.”

And speaking of counting and fan, the marketing lesson here is that Grand Funk rocked on and garnered thousands upon thousands of fans who bought their music and went to their concerts.

And as if you don’t know they paid to hear their idols pump out that sweet rock sound!


Grand Funk still has some of the same fans that were around from the start! Now that’s what I call a loyal “customer base!” That’s a 39 year relationship.

Is your business that good? Are you giving your clients what they really want? Do you know exactly what your prospects and customers want?

Good marketing is all about relationships. And for any relationship to work you must be attentive to the other party’s needs.

To do this effectively you the business owner or business rep must communicate, reach out and really listen to what your prospects and customers are telling you.

Remember, your customers vote with their checkbook. This day and age competition is fierce. The Internet has leveled the playing field to a certain degree.

With new technology and reasonable web hosting costs anyone can reach out to folks around the world for a fraction of the cost compared to what it costs in the “old days” of before the ‘Net.

So now’s the time to dial in and evaluation your marketing message, tune it up and resend it.

When was the last time you send birthday card to your house file (on the correct day of course)? If every thing you send or publish in the newspaper is a sales pitch then shame on you!

Why not give something back to your best customers—maybe a special unexpected discount or bonus. Wow them, surprise them and let them know that you appreciate their business.

That’d also be a great time to ask them for some honest feedback. Maybe they’d like to see a new product or service or whatever!

The point is to ask, ask, ask. Stay in touch with your clients in a more personal fashion rather than the same of lame ads you been running.

Now this is not to say if you have a hot running ad that’s been tested and proven, then by all means keep it going. You don’t want to stop running a campaign that’s working. Rather, test new ideas, new concepts all along.

Testing, Testing, Testing . . .

Many of my clients ask me, “what should I test?” That’s a good question.

Start with your current advertising. For starters you should be running direct response type advertising. If you are running general, industrial or image ads as I can them, then testing is impossible. So switch to direct response advertising now.

Basically all variables of your marketing should be tested. This includes headlines, offers, guarantees, sales pitches—you name it.

Start with the headline—test one headline again another. Tally the results and compare. Oftentimes you’ll find by just testing this one element your results will skyrocket.

But you shouldn’t stop at the headline. Move on to the body copy. Make sure it’s the best it can be. It’s beyond the scope of this article to explain how to write advertising that sells, but make sure your entire ad—whether it’s a print ad, internet, radio, sales letter or whatever does a complete selling job.

Once you’ve tested various elements of your advertisement why not test different media. Hopefully you’ve properly targeted your market first. Get a clear picture of who is your target market.

This forces you to advertise in places where your prospects are found. If you use direct mail contact list brokers for proper lists that may be available for your promotion.

The key is to eliminate marketing waste by defining, testing and getting feedback. And the only effective way to do this is by testing.


Here’s your assignment. Take a look at what you believe to be your most profitable marketing piece. If it is not a direct response type ad then you’ve got some work to do. If you are at ground zero and don’t know the difference between a direct response ad and an institutional type ad seek qualified council—I promise you’ll be way ahead of the game.

Yes, you can write your own sales copy but make sure you learn how from a qualified teacher or you’ll waste even more money.

Try to analyze what key elements make it profitable. Is the headline hooking your readers and pulling them into the lead? Is your body copy like a slippery slide pulling the reader all the way through the copy to the end? Are you providing enough proof? Does your sales copy tell a complete story? Do you stand behind your product 100%--does your sales copy explain this? Are you asking for the order? If so do you make it easy to order your product or service?

These are just a few elements to look for in your advertising. By testing you soon know with scientific certainty what works and what doesn’t work.

So what are waiting for? Now is the time to get crackin’!

Happy testing!

Warmly,


Emette E. Massey

P.S. Need help creating a promotion that pulls in cash fast? Why not give me a call? I’ll be glad to answer any questions, share a few ideas that will help grow your business! Call me at 828-292-9324. Or if you prefer send me an email at eemassey@yahoo.com There’s no cost or obligation at all.

 

 

 

 

 

 

 

2 Comments

Marketing Pleasures

3/21/2010

0 Comments

 
Dear Friend,

Just the other day I'm rambling though multiple piles of marketing rubble, books, and papers when I stumped upon and pretty cool little article written by Bill Myers.

The title none less: The Google search engine is an amazing thing.

When my eyeballs landed on the page I was moderately intrigued to say the least. But as I read Bill's article, I quickly realized how cool the little search tip really was.

Here's the deal: If you add 'filetype:pdf' to your search parameter for any sort of how-to ebooks, contracts, or anything in between you're gonna be amazed what you'll find.

The best part it's free and legal. So, why not give it a try. After all it's like treasure hunting with the most powerful metal detector set to find only PDFs.

Have you ever misplaced something . . . something you really, really wanted or needed? It's always the thing  you need the most at the time you need it most.

Well, this happen to me just yesterday. I got a wild hair and started pressure washing my house prepping it for a new white washing.

All my hoses were lined up just right, my pressure washer in place, primed and ready to go.

I pulled the starter, open the water valve and Niagara falls all around the washer unit. Dang . . . no tools any where in sight so off I sprint to the back yard where the water valve is located to quickly close off the water.

A short while later after wrenching down the hose connection at the pressure washer, I try again. Success!

So what's the marketing lesson here? Hey, I'm glad you asked!

In two words: BE PREPARED!

When I write copy I use a check list just to be sure the copy is on target and nothing is left out. Yea, I know it sounds kinda cheezy using a check list. But you'd be amazed at how many A-listers do the same. It's just good planning and plain smart.

The real gem is preparing before you write a single word of copy. You gotta dig to learn about the prospect, gather background information about the product, market and competition.

It's all this digging and preparing that sets you apart from amateurs.

Think about it: how can you possibly sell something without know any thing about the prospect, what they want, what they read, like, dislike, who the product will benefit them?

My friend it just ain't gonna happen unless you are prepared. If you try and wing it by not preparing I promise that your copy will fall flat on its face!

Say you don't have a copywriting check list? No problem. Just Google it. Remember to add the filetype:pdf and get ready to download.

If you're interested in the one that I use, just drop me an email. Be sure to put the words Copywriting Checklist in the subject line so I'll know what you want.

And yes . . . it's free!

Peace,

Emette


0 Comments

The Buck Stops Here

1/6/2010

2 Comments

 
Howdy Friend,

Are you passing the buck? What?? So soon in the New Year?

“Buck passing” or “passing the buck” has been going on for years. Personally I believe it to be a sign of weakness. As you know it’s a sign of passing or transferring responsibility to another person or party.

It’s also used in “power politics” when the actions of one country are blamed on another.

The phrase is also associated with poker playing. During the days of the old west, a bone handled knife was used to indicate whose turn it was to deal. If the player didn’t want to deal he could “pass the buck” to another player.

Similarly in today’s times you could also pass the buck to your ad agency if you’re not getting results or you simply don’t want to deal with the pressure of writing butt kickin’, cash flowing advertising copy.

Truth be known you shouldn’t be using an ad agency in the first place.

Why? Cuz most of these agency’s could create an ad that sells if their life depended upon it.  These guys are into glamor not grits. They’re all about how the ad should look or feel. Or maybe their all about building your “brand.”

Don’t let this crap fool you. Unless you got mucho dollars forget brand building and concentrate on making sales or bringing in qualified leads and turning them into sales.

Most “regular” ad agencies are not held accountable for results. You know . . . getting tangible results from your ad copy. So, your best bet is learning what direct response advertising is and how to judge good copy.

The good news is that it’s become much easier getting that education thanks to the Internet.

How to get mind boggling results from all of your marketing

Being the good guy that I am, here’s a little secret I’ll share with you. This is the same exact secret David Ogilvy called his “secret weapon.”

We mortals call this “direct response.”

You’ve probably heard of direct response marketing. It goes by other names such as mail order advertising, direct mail, selling direct and direct marketing. Smart companies all around the world use this secret weapon to build billion dollar babies (businesses).

Now you can too—with the right tools and attitude.

Become a student of direct response marketing. You’ll be a smart company too.

Here are my top 5 places to start your education:

1. http://www.carlinecole.com/ Carline is nothing less that pure direct marketing dynamite! She's an A-list copywriter and marketing pro that seriously pumps up profits of her clients. What's more if you listen to what she says you too will profit handsomely. I know I have!

2.    http://www.draytonbird.com/home  Drayton is one of long time players of the direct response game. And he’s damn good at it. Advertising legend the late David Ogilvy said he “knows more about more about direct marketing than anyone in the world.” This should give you a tiny clue as to just how good he really is.

3.    http://www.john-carlton.com/  Carlton, another one of my favorite teachers. He can quickly whip up your buying emotions quicker than you can say “cheese.” He’s one of the true direct response masters of our time. His ads are literally stalked by other copywriters and marketers. And John’s teaching skills are superb. You’ll profit handsomely by tuning into this blog.

4.    http://www.thegaryhalbertletter.com/  Halbert is another one of rare persons who has an uncanny ability of making advertising pay—and pay very well. Sadly we lost him on April 8, 2007. He passed away in his sleep at his home in Miami. The good news he left the rest of us a king’s ransom of marketing knowledge and how to information that’ll rock your direct marketing world! Well worth your time perusing—yes I said perusing his website. His surviving sons now maintain the site and do a damn good job keeping it alive.

5.    http://www.makepeacetotalpackage.com/  Clayton Makepeace has stuck to his knitting as a direct response copywriter for nearly 30 years. He graduated with honors from the school of hard knocks and has made his clients very wealthy in the process (not to mention earned himself a pretty penny too.) You should pay very close attention to what this man says. Heed his advice and you’ll be able to cash in big time!

6.    http://www.terrydean.org/ Recently, I worked with Terry as an Internet Marketing intern. All I can say is that the experience was fantastic! Terry is considered by many one of Internet Marketing Pioneers and earned lots and lots of money by figuring it all out. Bottom line is want to learn how to profitably marketing your business on the ‘Net, then you’ll want to visit Terry’s blog—and suck up all the wisdom he shares, then be ready to cash in on what you learn. .

Ok. I lied . . . I gave you six great resources to learn and profit from. You can thank me later! There you have it. No excuses to keep floundering in your marketing efforts. You’ll soon be armed and dangerous with real world, proven marketing action plans that’ll fill up your bank account fast!

Warmly,

Emette
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5 Ways To Start The New Year Off Right

1/1/2010

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A New Year’s resolution? Heck, who needs one?

I don’t want to sound like a pessimist but nobody sticks to those things. At lease not for any real length of time. Do you?

Hey, I’ll be the first to admit that I fizzle out  after about three months. So, why bother in the first place?

I’ve going to give you five ways to become more productive, align your focus to what really needs to be done, set goals and actually see them through.

This I promise you is a much better way to stay on track with your goals and ambitions—and it’s sooo much easier than setting unrealistic New Year’s resolutions.

Ok, let’s get to it.

Step 1: Relax. I know that sounds like the opposite of what you’d think but it’s actually better for you and allows you to get more done in less time. Let me explain. Think about all of the deadlines that get thrown at you. Everyone wants something and is sucking away your time. Don’t let ‘em. Take a step back and relax. There’s always going to be more to do in a day’s time than you’re going to be able to get done. The key is to triage the events at hand. Only do what’s important and essential. Work on the less important stuff later.

Later in this article I’ll share a system that’s so simple, so easy to help you better manage your time that you’ll feel like you’ve gain an extra day in the week. And it’ll astonish you how much you’ll accomplish by using it.

Step 2: Start With The End. To get anywhere you gotta know where you want to go. Right? So start with the end in mind. Before you set sail on your goals, you simply must know what you want. Sounds simple, doesn’t it? You’d be surprised just how many folks haven’t a clue what they want out of life. They just drift around like a ship without a rudder.

Find yourself a quiet place, grab a pencil and paper and start writing down all of the things you want. Be as specific as possible. Just by writing down exactly what you want (even if you do nothing else) you’ll accomplish roughly half of the items on your list.

I know these sounds like voodoo but it’s true. What you are doing by thinking about your goals and writing them down is feeling your subconscious mind. It’s very powerful . .  . and it works!

Step 3: Plan your work. Now that you know what you really want get crackin’ on building your road map. This is the “how” part of getting there. No need to be too elaborate. Just allow your subconscious mind to hand it over to you.

I couldn’t tell you how many times my subconscious has freely given me all sorts of brilliant ideas and plans to test out. But I gotta warn you, be prepared to receive what your subconscious dishes out—it could (and usually does) come when you least expect it.

I always carry a note pad and pen with me at all times. If I happen to be in the shower and an idea flashes in, I’ll promptly write it down as quickly as possible. These ideas are what your action plan becomes.

Step 4: Work your plan. Now that you have your plan written down, start working on your goals. Again, relax and enjoy the process of working through your goals. Break it up into chunks. Remember the old cliché—inch by inch it’s a cinch, yard by yard it’s hard. So don’t burn yourself out by biting off more than you can chew. Also be prepared to change your course if needed. Nothing is written in stone.

Step 5. The killer system. Here’s the killer system I’ve used for years to get maximum results for minimum time. It’s responsible for keeping a laser beam focus on my goals and such.

Now before I share this killer system with you please don’t dismiss its simplicity. I’ll ask that you try it with an open mind and see what results you get—and I promise you will get results if you’ll just try it.

Round up your favorite pencil and paper and write down the six most important things you should do tomorrow.

Next number them in the order of their importance for you and the success of your business.

When you get to your office on Monday, start working on item number one. After all that’s the one that’s most important to you and the success of your business. Stay with it unit it’s complete. Don’t let any thing get in the way or interrupt. Yea, it’s hard but I know that if I can do it, so can you.

If you let a lot of little things interrupt, you may get a lot of little things done and done well but the most important item will not be done.

Remember the first things must be done first. Then proceed to the second, third, and so on until you get the six most important things completed. If you don’t get what you wanted done on the first day, carry it over to the second day. Just be sure each item is done in its order of importance.

When you have completed all six on your list, create another list of most important items. Again, I know this sounds too simple but I’ll assure you that it works—just give it a try.

Warmly,

Emette Massey
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Emette's Greatest Marketing Discovery

12/27/2009

1 Comment

 
Dear Friend,

This is big . . . really big . . .  really, really big! Oh yea, this is definitely cool stuff and I just gotta share it with you! And I believe you’ll like it!

Ok. Before I share my big . . . heck my greatest marketing discovery of all time, I’d like to pass along a little tale I hope you’ll find inspirational.

It was several years ago when I jumped feet first in the trenches called “Internet Marketing.”

Immediately I sunk to my knees and stuck. I tried to move by testing numerous marketing tactics but surprise, surprise NOTHING gives!

After several months of this I begin to get a little discouraged—near the brink of throwing in the old towel. It was then when I first heard the story I’m about to share with you.

After I read the story I was in total disbelief—“how could this be so simple, so powerful and so overlooked?”

It’s been told thousands of times. In fact it’s a lesson directly from the Bible. Now don’t worry I promise not to go into a sermon here.

You see, this discovery literally fell into my lap (or I should say Inbox) while desperately trying to find the solutions to my marketing problems.

Now I must give credit where credit is due. Allen Says of the Warrior Group originally shared the story with me many years ago. He’s a fine fellow and appreciate what I’ve learned from him over the years!

Although, I’ve not heard much from him lately, I’m quite sure he’s still knocking Internet home runs all the same.

Ok, back to the story.

The story setting involves a young man while waiting on the bus striking up a conversation with an older gentleman asking for directions.

The conversation starts out talking about life, people and eventually turned to business. It was then that the elderly gentleman saw something in the younger man that made him feel like sharing the greatest secret ever told.

That’s when things got interesting. What’s that you say? “The greatest secret ever told.”

Riches, friendships, a prosperous bidniz? It’s all in the secret!

More, tell me more!!

Ok, ok . . . let’s just cool our jets for a moment and not get ahead of ourselves here.

For the sake of time I’m going to give you the Cliff Notes version—going straight for the jugular.

First I’ll caution you just as I was cautioned. DO NOT shrug off what you’re about learn here. As said above, you’ve no doubt heard this story in one form or another before.

You should know that the applications far reach beyond what most folks can conceive of. To get the most of it you must ponder intensely, even meditation on these principles.

Here’s they are in grand simplicity:

Secret 1: You are your market. What ever you want, there are millions who want that too. Create the product you yourself want to buy. What would you want the sales message to say so that you know this is the product you’ve been looking for? What would you want the sales message to say? What would get you to buy that product? When you have the answer, that is the ad you want to create.

Secret 2: Imagine all the things that could be done to make you a lifetime customer? What could they do for you to make you feel that way? Once you have the answers to that question, implement them in your own business across the board.

To further clarify what this lesson is all about, look at the questions below:

“If you are writer, write like you would like to be written to.”

“If you are a salesman, sell like you would like to be sold to.”

“If you are a speaker, speak like you would like to be spoken to.”

“If you want more love, then love like you would like to be loved.”

“If you want more friends, be the friend you would like to see.”

When you bond everything you do with these simple, but easily overlooked secrets, your business will flourish, your relationships will blossom, and your world will change.

Now read this short article again and let it steep into your brain. Think about your situation, your Internet business, your friendships, your home life, your everyday encounters. How do these secrets apply?

When you have the answers, then apply to them every area of your life starting today.

Warmly,

Emette
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    Author

    Emette Massey has been writing advertising copy since 1985. Today he still writes copy and creates profit  plans for small businesses.

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