This is big . . . really big . . . really, really big! Oh yea, this is definitely cool stuff and I just gotta share it with you! And I believe you’ll like it!
Ok. Before I share my big . . . heck my greatest marketing discovery of all time, I’d like to pass along a little tale I hope you’ll find inspirational.
It was several years ago when I jumped feet first in the trenches called “Internet Marketing.”
Immediately I sunk to my knees and stuck. I tried to move by testing numerous marketing tactics but surprise, surprise NOTHING gives!
After several months of this I begin to get a little discouraged—near the brink of throwing in the old towel. It was then when I first heard the story I’m about to share with you.
After I read the story I was in total disbelief—“how could this be so simple, so powerful and so overlooked?”
It’s been told thousands of times. In fact it’s a lesson directly from the Bible. Now don’t worry I promise not to go into a sermon here.
You see, this discovery literally fell into my lap (or I should say Inbox) while desperately trying to find the solutions to my marketing problems.
Now I must give credit where credit is due. Allen Says of the Warrior Group originally shared the story with me many years ago. He’s a fine fellow and appreciate what I’ve learned from him over the years!
Although, I’ve not heard much from him lately, I’m quite sure he’s still knocking Internet home runs all the same.
Ok, back to the story.
The story setting involves a young man while waiting on the bus striking up a conversation with an older gentleman asking for directions.
The conversation starts out talking about life, people and eventually turned to business. It was then that the elderly gentleman saw something in the younger man that made him feel like sharing the greatest secret ever told.
That’s when things got interesting. What’s that you say? “The greatest secret ever told.”
Riches, friendships, a prosperous bidniz? It’s all in the secret!
More, tell me more!!
Ok, ok . . . let’s just cool our jets for a moment and not get ahead of ourselves here.
For the sake of time I’m going to give you the Cliff Notes version—going straight for the jugular.
First I’ll caution you just as I was cautioned. DO NOT shrug off what you’re about learn here. As said above, you’ve no doubt heard this story in one form or another before.
You should know that the applications far reach beyond what most folks can conceive of. To get the most of it you must ponder intensely, even meditation on these principles.
Here’s they are in grand simplicity:
Secret 1: You are your market. What ever you want, there are millions who want that too. Create the product you yourself want to buy. What would you want the sales message to say so that you know this is the product you’ve been looking for? What would you want the sales message to say? What would get you to buy that product? When you have the answer, that is the ad you want to create.
Secret 2: Imagine all the things that could be done to make you a lifetime customer? What could they do for you to make you feel that way? Once you have the answers to that question, implement them in your own business across the board.
To further clarify what this lesson is all about, look at the questions below:
“If you are writer, write like you would like to be written to.”
“If you are a salesman, sell like you would like to be sold to.”
“If you are a speaker, speak like you would like to be spoken to.”
“If you want more love, then love like you would like to be loved.”
“If you want more friends, be the friend you would like to see.”
When you bond everything you do with these simple, but easily overlooked secrets, your business will flourish, your relationships will blossom, and your world will change.
Now read this short article again and let it steep into your brain. Think about your situation, your Internet business, your friendships, your home life, your everyday encounters. How do these secrets apply?
When you have the answers, then apply to them every area of your life starting today.