Emette Massey Marketing Associates
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Rainy Sunday

3/28/2010

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Dear Friend,

Too wet and rainy to do anything outdoors.

You'd think it would be a great day to a few inside chores . . . like blog writing, or starting that sales letter that's begging to be written.

Naaaw . . . the 'ol procrastination bug has sunk its teeth into my skin and I'm practically worthless.

Drinking this frosty isn't helping either.

I'll be lucky to finish this post!

So, I'm curious . . . what time wasting activities do you do?

Yea, we all throw away our time. Heck, I'm the world's worst time waster.

I've taken all sorts of time management classes, courses, read books--you name it. But I quickly fall back into the habits.

You know it all boils down to self-management and discipline. Hell nobody wants to write copy or prepare for tomorrow's assignment.

Our leisure pursuits are calling loud and clear. And it's a whole lot more fun.

Hey wouldn't it be fun to operate a business that runs completely (or very close to completely) on auto-pilot?

Yeah, yeah that's the ticket, wouldn't it?

Do the work once and get paid over and over.

Well, guess what? You can! Thousands of direct response entrepreneurs are doing it every day. And so can you!

Here's the secret formula in a nutshell:

1. Research your market to see what's hot and what's not.
2. From your research pick a product or service
3. Create an info product based on what prospect want. Hint: provide a solution to their problems and you'll be on your way to success quickly.
4. Write your ad copy and close the sale
5. Ship your product
6. Develop a back end product or service

Of course that's a very simple rundown of how to earn big bucks in the direct response information business. Nevertheless that's how it's done.

Stay tuned because I'll share some pretty cool (and free) research tools you can use to find hot, profitable markets.

Until then,

Stay cool,

Emette

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    Emette Massey has been writing advertising copy since 1985. Today he still writes copy and creates profit  plans for small businesses.

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