Sometimes, usually when I least expect it, my brain bubbles forth with really cool and awesome ideas.
Well, my fine entrepreneurial friend this happens to be one of those days. So I figured I'd better get busy writing this stuff down.
You see during the past gazillion years (at least it feels like that long) I've had my eyes, nose, and ears in some sort of marketing, copy writing, selling or success manual or audio material.
I'm not exactly sure which manual or presentation it was but I read that if you want to be a writer . . . then write!
Wow! How profound that idea!
I guess you could have knocked me over with a feather! How deceptively simple, but powerful that little piece of information was.
If you want to be a writer, then write. No rules, just write.
So I started to write.
Days that I don't write, I copy. I suppose transcribe is a better word cuz I take an ad or sales letter and copy or type it word for word in it's entirety.
The key to this rote exercise is finding a good sample. Turn to your swipe file. If you don't have a swipe file, email me and I'll share a good one that I've put together. It won't cost you a cent either.
The point being that you are choosing something that a master has written and it's probably been tested and proven to be a piece of copy that earns lots and lots of fungolas.
What you are doing is making a neurological imprint of well written, proven sales copy.
This a great warm up exercise. Plus, you'll be amazed at how quickly you get up to speed writing good copy.
Now don't get me wrong. You should always be studying marketing, copy writing and especially salesmanship. After all, copy writing is simply salesmanship in print (or whatever medium you're in).
It takes a lot of writing. And more writing to become a good copy writer. Getting some pro advice doesn't hurt either.
Many A-list copy writer and marketing master offer some sort of mentoring for a fee. One such guru that comes to mind is John Carlton. For the past 25 years or so he'd been one of the most sought after copy writers and teachers in the biz.
At the risk of sounding like a pitchman here, now is a great time to visit John's website. He's giving away some really powerful and highly interactive copy writing and marketing lessons on his blog.
Be forewarned however, these lessons are closing down very soon. So don't dawdle or you'll miss out!
And to clear the air, I am NOT an affiliate--just a grateful student.
Ok. That's it for now!